Privacy Policy

1. Scope of this Privacy Policy

This Privacy Policy applies to personal information processed through or in connection with:

• the Plan and Pulse website;
• Contact / enquiry forms;
• email communications;
• WhatsApp communications initiated by you;
• our official social-media channels;
• enquiries about our services; and
• personal information processed as reasonably necessary to deliver agreed client services.

Client agreements, project terms or separate data-processing arrangements may contain additional privacy or confidentiality provisions. Where applicable, those arrangements supplement this Privacy Policy.

The Plan and Pulse website does not accept online payments. Any payment arrangements take place separately after an agreement or invoice.

2. Information We Collect

Information you provide through our forms

When you submit a Contact / enquiry form, we may collect the following.

Required information:

• Name
• Email address
• Business / Brand Name
• Country

Optional information:

• Website URL
• Services Interested In
• Budget information
• Message or enquiry details

We aim to collect only information reasonably relevant to understanding and responding to your enquiry.

Information you provide through communications

If you contact us through email, WhatsApp, social media or another communication channel, we may receive information such as your:

• name;
• contact information;
• business information;
• account or profile information; and
• contents of your communication.

Information provided through a third-party platform may also be processed independently by that platform according to its own terms and privacy practices.

Client and project information

When you engage Plan and Pulse for services, we may receive information and materials necessary to perform the agreed work, including:

• business and brand information;
• website content;
• logos and creative assets;
• documents;
• photographs;
• videos;
• audio or voice recordings;
• contact information; and
• other materials supplied for the project.

Some client-provided materials may contain personal information relating to identifiable individuals.

If you provide us with personal information relating to another person, you should have appropriate authority or permission to provide that information.

Website and technical information

Our website infrastructure may process technical information reasonably necessary to deliver, secure and maintain the website.

Depending on the circumstances, this may include information such as:

• IP address;
• browser or device information;
• timestamps;
• diagnostic information;
• server logs; and
• security-related information.

Where you consent to Google Analytics, additional website-usage information may be processed as described below.

3. How We Use Personal Information

We may use personal information to:

• respond to enquiries;
• understand your business requirements;
• communicate with you about our services;
• prepare proposals or discuss potential work;
• enter into and manage client relationships;
• provide agreed digital marketing, creative, SEO or website services;
• maintain appropriate project and business records;
• protect our website, systems, devices and accounts;
• identify and address misuse, security problems or technical issues;
• understand website usage where analytics consent has been provided;
• improve our website, services and business processes;
• comply with applicable legal, regulatory or accounting obligations; and
• establish, exercise or defend legal claims where necessary.

Submitting a Contact / enquiry form does not subscribe you to unrelated promotional or marketing emails.

If we introduce email marketing in the future, separate consent or another lawful mechanism will be used where required.

4. Legal Grounds for Processing Where Applicable

Privacy laws differ between jurisdictions.

Where applicable law requires us to identify a legal basis for processing personal information, the relevant basis will depend on the activity.

We may process personal information:

• with your consent;
• to take steps requested by you before entering into a business relationship;
• where necessary to perform an agreed contract or service;
• where necessary to comply with applicable law; or
• where permitted for legitimate business purposes, provided those interests do not override applicable privacy rights.

Examples of legitimate business purposes may include responding to business enquiries, maintaining appropriate records, securing our systems and improving our services.

Where processing is based on consent, you may withdraw that consent where applicable.

Withdrawal does not affect processing that lawfully occurred before consent was withdrawn.

5. Contact / Enquiry Forms

We use a third-party form-processing service to process website form submissions.

When you submit a Contact / enquiry form, the information you provide may be transmitted through that service and delivered to our business email system.

The form-processing provider may process and store submission information as necessary to provide its service and according to its applicable terms and privacy practices.

Our enquiry address is:

contact@planandpulse.com

We do not intend to collect information through our forms that is unrelated to understanding and responding to your enquiry.

6. Google Analytics and Cookies

We use Google Analytics to help us understand how visitors interact with the Plan and Pulse website.

Google Analytics will not be activated until you choose “Accept Analytics.”

When you first visit the website, you will be given the choice to:

Accept Analytics

or

Reject Analytics

If you reject analytics, Google Analytics will remain disabled for your visit unless you later change your choice.

Google Analytics uses technologies such as cookies and related identifiers to measure website interaction and usage. Google states that Analytics customers should inform users about its use and provide appropriate consent controls. Google Help

Google also documents consent signals that distinguish between analytics consent being granted or denied. Google Help

We do not intend to send information entered into our Contact / enquiry forms, such as your name, email address or enquiry message, to Google Analytics.

Consent preference

We may use an essential cookie or browser-storage mechanism to remember whether you have accepted or rejected analytics.

This allows the website to remember your privacy choice rather than repeatedly displaying the same request on each page.

Changing or withdrawing your choice

You can change or withdraw your analytics consent later through the Cookie Settings control available on the website.

If you withdraw consent, Google Analytics will stop being enabled for subsequent website activity from that point, subject to the technical implementation of the consent setting.

No advertising or remarketing tracking

At launch, Plan and Pulse does not use advertising or remarketing tracking tools such as advertising pixels or behavioural advertising tags.

If this changes materially in the future, we will update our disclosures and consent controls where necessary.

7. WhatsApp and Social Media

The website may provide links allowing you to communicate with or visit Plan and Pulse through third-party platforms such as:

• WhatsApp;
• Instagram;
• LinkedIn;
• X; and
• Facebook.

When you choose to use one of these platforms, the relevant third party may independently collect or process information according to its own terms and privacy practices.

Information you send directly to Plan and Pulse through those services may also be used by us to respond to your enquiry or provide the requested service.

8. Client Files and Project Storage

Client files required for service delivery may be stored using:

• authorised local business devices; and
• reputable cloud-storage services.

Access to enquiry and client information is limited to founder(s) and authorised team members who reasonably need access to:

• respond to an enquiry;
• manage a project; or
• provide an agreed service.

We do not intentionally make private client materials publicly available unless publication is part of the agreed project and has been authorised by the client.

9. Use of AI-Assisted Tools

Plan and Pulse may use AI-assisted technologies as part of certain services or internal production workflows.

Where an agreed service genuinely requires identifiable client information or client-provided assets to be processed using an AI-assisted service — for example, an authorised photograph, video or voice recording used for an AI-assisted creative output — we aim to:

• use only information reasonably necessary for the task;
• process the material only for the agreed purpose;
• obtain appropriate client permission or contractual authorisation where required; and
• use suitable third-party services for the relevant activity.

The specific technology used may differ depending on the project.

Submitting a normal business enquiry to Plan and Pulse does not give us permission to use your personal information in AI systems for unrelated purposes.

10. How We Share Personal Information

We may share personal information with trusted third-party service providers where reasonably necessary to operate our website, communicate with you, secure our systems or provide agreed services.

These may include providers that assist us with:

• website hosting and infrastructure;
• website form processing;
• business email and communications;
• cloud file storage;
• website analytics where you have consented;
• communication and social-media services;
• website security or technical operations; and
• specialised tools used to provide an agreed client service.

These providers may process personal information on our behalf or, in some circumstances, under their own privacy terms.

We aim to limit information shared with service providers to what is reasonably necessary for the relevant purpose.

Using categories such as these rather than publishing a vendor-by-vendor list is consistent with UK privacy guidance, which allows businesses to identify the recipients or categories of recipients of personal information, provided the categories are described with sufficient specificity. ICO

We may also disclose personal information where reasonably necessary to:

• comply with applicable law;
• respond to a lawful request;
• protect our rights or the rights of others;
• address fraud, misuse or security incidents; or
• establish, exercise or defend legal claims.

We do not sell personal information

Plan and Pulse does not sell personal information.

We also do not share personal information with third parties for those third parties’ own advertising purposes.

11. International Processing and Transfers

Plan and Pulse is based in India, but some technology and service providers used in our operations may process or store information in other countries.

As a result, personal information may be transferred to, processed in or stored outside:

• India; or
• the country in which you live.

Where applicable law imposes requirements on international transfers, we will take reasonable steps to use appropriate providers and safeguards for the relevant transfer.

We do not promise that all personal information will remain exclusively within India.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or subsequently lawfully processed.

The appropriate retention period may depend on matters such as:

• whether an enquiry remains active;
• whether a business relationship is established;
• the length of a client engagement;
• project requirements;
• operational requirements;
• security and fraud-prevention needs;
• accounting requirements;
• legal or regulatory obligations; and
• the need to establish, exercise or defend legal claims.

When information is no longer reasonably required, we may delete, anonymise or otherwise dispose of it as appropriate.

Third-party service providers may retain certain information according to their own backup, security, contractual or legal requirements.

We do not promise immediate deletion where there is a lawful or legitimate reason to retain particular information.

13. Data Security

We use reasonable administrative and technical measures designed to protect personal information.

Depending on the system and context, these measures may include:

• strong passwords;
• device-security controls;
• restricted access;
• limiting information access to those who need it; and
• two-factor authentication where available.

However, no method of internet transmission, electronic communication, cloud storage or digital storage can be guaranteed to be completely secure.

We therefore do not make an absolute guarantee that personal information can never be lost, accessed improperly or compromised.

14. Your Privacy Rights

Your privacy rights may vary depending on the laws applicable to you and to the relevant processing activity.

Subject to applicable law, you may have rights to:

• obtain information about how your personal information is processed;
• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of personal information;
• withdraw consent where processing relies on consent;
• object to certain processing;
• request restriction of certain processing;
• request portability of eligible information;
• raise a privacy grievance or complaint; and
• contact an applicable data-protection authority or regulator.

To make a privacy request, contact:

contact@planandpulse.com

We may ask for information reasonably necessary to confirm your identity before acting on a request.

We will review and act on valid requests in accordance with applicable law.

A deletion request does not necessarily require us to delete information that we are permitted or required to retain for:

• legal obligations;
• contractual requirements;
• accounting;
• security;
• dispute resolution; or
• other legitimate purposes.

15. Withdrawing Analytics Consent

Analytics consent can be changed independently from other privacy requests.

You can use the Cookie Settings control on the website to:

• accept analytics;
• reject analytics; or
• withdraw a previous analytics choice.

Rejecting or withdrawing analytics consent will not prevent you from accessing the main website or contacting Plan and Pulse.

Google documents that analytics consent can be represented as granted or denied, and that analytics tags can respond to those choices. Google Help

16. Children’s Privacy

The Plan and Pulse website and services are intended for businesses and adults.

We do not knowingly collect personal information from children.

If we become aware that personal information relating to a child has been collected in circumstances where it should not have been, we will take reasonable steps to address or delete the information, subject to applicable legal obligations.

17. Third-Party Websites and Services

The Plan and Pulse website may contain links to websites, communication platforms, social networks or other services operated by third parties.

Those services operate independently and maintain their own:

• privacy policies;
• terms;
• security practices; and
• data-handling procedures.

Plan and Pulse is not responsible for how an independent third party processes personal information after you choose to visit or use that third party's service.

We encourage you to review the relevant provider's privacy information before providing personal information through an external platform.

18. Changes to This Privacy Policy

We may update this Privacy Policy when our:

• website changes;
• services change;
• technology or providers change;
• data-processing practices change; or
• applicable legal obligations change.

When a material update is made, we will update the Last updated date displayed at the beginning of this policy.

Where appropriate or legally required, we may provide additional notice of significant changes.