Plan and Pulse
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Plan and Pulse

Social Media Management, From Plan to Post.

We plan, create, publish, and manage Instagram content for businesses and brands. Audits and reporting help guide what comes next.

Discuss Your Social Media

The service

What’s included in our social media management

For businesses, startups, founder-led brands, and personal brands, a useful Instagram presence needs planning, content, account care, and a way to learn from the work.

  • Strategy & Planning

    Social media strategy, content calendars, and account audits give the work a clear starting point.

  • Content Creation

    Graphics, posts, Reels, short-form video, captions, and hashtags are created for the agreed content plan.

  • Account Management

    Scheduling, publishing, and management of comments and direct messages keep the account active and attended to.

  • Performance & Improvement

    Analytics and reporting provide a basis for reviewing the content and refining the approach.

Our social media management services currently focus on Instagram.

The process

How we work

The scope is agreed around the account, the content needed, and the work Plan and Pulse will manage.

  1. Understand

    Review the account, brand, audience, priorities, and available material.

  2. Plan

    Agree on the content direction and organize it in a calendar.

  3. Create & Manage

    Prepare content, schedule and publish agreed posts, and manage comments and DMs within the agreed scope.

  4. Review & Refine

    Review available account data and feedback to inform the next round of work.

Good to know

Frequently asked questions

Which platforms do you manage?

We currently provide Instagram management, covering content planning, creation, publishing, community management and performance reviews.

What does social media management include?

Depending on the agreed scope, it can bring together strategy, a content calendar, creative work, publishing, community management, and performance reporting.

Do you create the posts and Reels?

Yes. We create graphic posts, Reels and short-form videos, along with captions and hashtags. The content mix is agreed based on your requirements. For planning and editing without account management, explore our Video Editing & Creative service.

Can you handle comments and DMs?

Yes. Comment and direct-message management are available within an agreed scope and response guidelines.

How do you review performance?

We use available Instagram analytics and performance reporting to understand how content is performing and identify opportunities to refine our approach.

A place to start

Start with a clearer view of your Instagram presence.

Tell us about your Instagram account and the support you’re exploring. We can discuss a suitable scope.

Discuss Your Social Media